5 Tips for Giving Client Gifts That Will Keep Them Happy and Appreciative
Posted on August 01 2017
Gifts are a fantastic way to stay top-of-mind with your clients - a crucial part of the service industry.
The act of gift giving can strengthen and improve relationships. It can reveal how you feel about your client, and reinforce their decision to work with you in the future.
But there are so many corporate gift options available, so many suppliers, and so many variances in client needs and preferences.
So how do you find the perfect gift for your client? How do you make sure it will hit the mark and have the impact you are hoping for?
Here are 5 quick tips for giving client gifts that will keep them happy and appreciative of (you) and your business.
Tip #1: Make it unique
Do you have a client that is difficult to buy something truly unique for?
Corporate hampers could be a good “catch all” alternative. They can cover a lot of businesses because they range in size, scope and interest.
Hampers have matured from baskets of lollies and candles to include surprising finds for almost any lifestyle. Modern corporate hampers can be made up of stylish grooming equipment all the way through to organic skincare and cooking products. The key is to truly understand your client and put together a hamper that will speak to their unique culture or personality.
Beautifully packaged and boxed, corporate hampers arrive as a reminder of your business ties and continued commitment to your client’s goals.
Not sure what type of hamper to give? Consider where your client hopes to be with their business in the next few years, what challenges they may have recently faced, what jokes you share, or how they talk about their corporate culture.
Drop the excessive branding, or useless coffee mugs and instead embrace a client-centric approach to gift giving.
We can fully customise your next corporate hamper at Gifted, just get in touch here.
Tip #2: Buy (and give) in bulk
Sometimes it makes sense to simply give a highly personalised gift to your key contact within a client account. But I’m sure there are a lot of other people in that business who contribute to the success of your relationship. So why not reward them too?
If you buy your client gifts in bulk it can leave a significant and lasting impact on a whole organisation, rather than just one or two people.
By including more people across the extended client relationship in your gift-giving efforts, you will be top-of-mind with more people who either have influence today, or may have influence in the future over your work together.
Plus, buying in bulk is going to be more economical for you when it comes to custom corporate gifts!
Tip #3: Give a little all year long
Think about how you can give client gifts so that you have a presence all year long.
Instead of giving a gift at christmas time, like everyone else, think outside the box (no pun intended!) and give gifts throughout the year. This will help you standout from your competitors and emphasise how important your client’s are to you.
One unique way of doing this is to give a subscription gift to your client. Every time they use that subscription it will remind them of you and your relationship.
Tip #4: Do your corporate homework
It’s always a good idea to check into the corporate policy of your client if you are sending a gift to a large company or government institution. They may prohibit gift giving of any kind, put a specific limit on the dollar value of a gift, or stop the exchange of alcoholic gifts such as wine.
Ask your client if there are any restrictions in place on accepting gifts from other companies they work with, and while you’re at it see if you can get some hints on the type of gift they would love to receive!
If you are working with a client from another country, it’s also a good idea to understand their culture of gift giving and if there are any taboos, such as colours or fabrics, that may be somewhat offensive by accident.
Tip #5: Observe the finer details that matter
The little touches count when sending a great client gift. Hand write a card if you can and spend a little extra on packaging. This will give a more lasting impression to the gift recipient. We often include hand written cards for our clients here at Gifted Australia.
Your gift should be of a quality that reflects your company and your hope for the continued success of the relationship with the client, so make sure it is presented in an attractive way from original arrival to the final opening and presentation of the box.
A great corporate gift is one that speaks to the recipient and makes them feel appreciated and happy.
If you are thoughtful about your client gifts so that they are unique, personalised, and out of the ordinary, you will stand out to your clients and add another layer of stickiness to your corporate relationship.
Which client gifts have you given in the past that have hit the mark?